Visit California is a nonprofit organization with a mission to develop and maintain marketing programs — in partnership with the state's travel industry — that keep California top-of-mind as a premier travel destination. California is the No. 1 travel destination in the country. 

In 2018, travel and tourism expenditures generated a projected $140.6 billion in revenue for California businesses. The money spent by travelers directly supported jobs for 1.2 million Californians and generated $11.8 billion in state and local tax revenues. Tourism is California’s fourth-largest employer among industries with an export component.

For more information about Visit California, go to www.Industry.VisitCalifornia.com or www.VisitCalifornia.com.

Travel & Leisure

Visit California

Caroline Beteta

Christina Chuchas

Diane Cody

Stephanie Devries

Heather Huckeba

Kelly Wells (Yang)

Brandy Hill

Amy Chambers

Sommer McCormick

Lindsey Cody

Jordan Kerr

Terry Minton

Ryan Becker

Lynn Carpenter

Leona Reed

Erika Diprofio

Angie Pappas

Sarah Gilbert

The Leadership Team at Visit California comprises top executives who oversee the organization's strategic direction and operational execution. They are responsible for managing a comprehensive marketing strategy to promote California as a premier travel destination, driving tourism revenue, and supporting job creation within the state. Through collaboration and innovation, they ensure the organization's initiatives align with industry partnerships and state goals.

Leadership Team

Marketing and Communications

Operations and Event Planning

Leadership Team

About

Team members

Other teams at Visit California

Marketing and Communications

Operations and Event Planning