VISIT FLORIDA
Summer G. has extensive experience in marketing and public relations, primarily with VISIT FLORIDA since May 2014. In the role of Senior Manager, Integrated Media, Summer G. oversees marketing strategies for international markets, including Canada, the UK, Brazil, Latin America, Germany, and China. Previous roles at VISIT FLORIDA include International Marketing Campaign Manager and North America Campaign Manager, with a strong focus on integrated marketing efforts. Educational background includes a Bachelor of Science in Public Relations from Florida State University, where Summer G. also served as Marketing Manager for the FSU Men's Tennis Team. Additional work experience includes roles at the U.S. Department of Justice and Publix Super Markets, highlighting a commitment to customer service and effective communication.
VISIT FLORIDA
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VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996. Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated. Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.