VISIT FLORIDA, the state's official tourism marketing corporation, serves as Florida's official source for travel planning to visitors across the globe. VISIT FLORIDA is not a government agency, but rather a not-for-profit corporation created as a public/private partnership by the Florida Legislature in 1996.
 
Florida's tourism industry was responsible for welcoming 137.4 million visitors in 2022, the highest number of visitors in the state’s history. In 2022, Florida visitors contributed $121.5 billion to Florida's economy and supported 2 million Florida jobs. According to the Office of Economic and Demographic Research, for every $1 the state invests in VISIT FLORIDA, $3.27 in state tax revenue is generated.
 
Each year, the Florida Legislature appropriates public funding to be allocated for tourism marketing. VISIT FLORIDA is required to match those public funds dollar-for-dollar, which is done by actively recruiting the state's tourism industry to invest as Partners through cooperative advertising campaigns, promotional programs and many other marketing ventures. VISIT FLORIDA’s public/private partnership works with tourism industry businesses across the state, including major strategic partnerships with Busch Gardens Tampa, Experience Kissimmee, Hilton, LEGOLAND Florida Resort, Publix Supermarkets, SeaWorld Parks & Resorts Orlando, and Universal Orlando Resort. 
 
VISIT FLORIDA facilitates tourism industry participation in domestic and international travel trade and consumer shows, as well as media missions to the top global visitor markets. VISIT FLORIDA also works closely with travel agents, tour operators, meeting and event planners, and is responsible for operating Florida's four Official Welcome Centers.

Advertising

Travel & Leisure

VISIT FLORIDA

Dana Young

Meredith Dasilva

David Dodd

Matsu Pfeiffer

Jacob Pewitt Yancey

Brett Laiken

Craig Thomas

Shanna Pace

Dani Destafney

The Leadership Team at VISIT FLORIDA is responsible for steering the organization's strategic vision and goals, overseeing key operational and marketing initiatives, managing financial health, and ensuring legal and administrative compliance. This team of senior executives collaborates closely to enhance Florida's tourism industry, drive visitor engagement, and optimize the economic impact of tourism in the state.

Leadership Team

Marketing Team

Communications and Public Relations Team

Leadership Team

About

Team members

Other teams at VISIT FLORIDA

Marketing Team

Communications and Public Relations Team