Visit Napa Valley
Nichole Peterson has held various marketing and sales roles within the wine industry, starting at The Family Coppola in 2011. Nichole then went on to work at Artesa Winery, Elizabeth Spencer Winery, and currently at Visit Napa Valley. With a Bachelor of Arts degree from California State University, Chico, obtained between 2000 and 2005, Nichole has developed a strong background in partner relations, events, guest experience, sales, marketing, and merchandising throughout their career.
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Visit Napa Valley
Visit Napa Valley is the official destination management organization for Napa County. We promote the region as an attractive travel destination and enhance its public image as a dynamic place to visit, live, and work. The Napa Valley consists of (from north to south) Calistoga, St. Helena, Rutherford/Oakville, Yountville, the city of Napa, American Canyon, and the outdoor recreation area of Lake Berryessa. The team at Visit Napa Valley handles marketing, group sales, public relations, social media, travel trade, partnership services, community and industry relations, administration and an on-site welcome center. Our team purposefully attends to our Culture of Excellence by living Visit Napa Valley's core values in terms of how we communicate, carry out our work and when engaging with our visitors, partners, business and each other. 1. Communication: We communicate professionally, transparently and mindfully. 2. Respect: We succeed based on our ability to develop and honor relationships. 3. Collaboration: We reach our goals by working together to represent Napa Valley at the highest level. 4. Accountability: We make a positive impact by being actively engaged, and setting and achieving actionable goals. 5. Authenticity: We are genuine in our quality of work, reflecting the spirit of the Napa Valley.