Megan Moffatt

Megan Moffatt is a seasoned professional in consumer insights and marketing research, currently serving as Senior Manager of Consumer Insights at Vital Farms since August 2022. At Vital Farms, Megan focuses on understanding egg and butter consumers through analytical methods and ad hoc research to enhance the availability of ethically produced food. Previously, at Newell Brands, Megan held multiple roles including Senior Manager and Manager of Consumer & Shopper Insights, primarily driving new product development and omnichannel shopper strategies for brands such as Graco and Baby Jogger. Additionally, experience at Rubbermaid Commercial and Vistakon involved supporting global brand strategy and innovation initiatives. Megan holds a Master's in Marketing Research from the University of Georgia and an MBA in Business Administration from Berry College, complementing a Bachelor of Science in Marketing from the same institution.