Joost Kroeb

Joost Kroeb is currently the Director Distributor Markets at Vitamin Well Group, handling international accounts. Prior to this role, Joost worked at BRITVIC PLC as the Head of Sales International - Retail. With experience in managing key account managers and handling P&L responsibilities, Joost has also worked in various roles in companies such as Ahold Delhaize Coffee Company, SolvayXL, Nestle S.A., and British American Tobacco. With a background in management and economics, Joost has a strong track record in sales, strategic planning, and brand development across multiple markets.