Vitamin Well
Joost Kroeb is currently the Director Distributor Markets at Vitamin Well Group, handling international accounts. Prior to this role, Joost worked at BRITVIC PLC as the Head of Sales International - Retail. With experience in managing key account managers and handling P&L responsibilities, Joost has also worked in various roles in companies such as Ahold Delhaize Coffee Company, SolvayXL, Nestle S.A., and British American Tobacco. With a background in management and economics, Joost has a strong track record in sales, strategic planning, and brand development across multiple markets.
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Vitamin Well
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Established in Stockholm in 2006, the company develops, markets and sells high-quality products for health conscious and active consumers under the well-known drinks brands Vitamin Well, Vitamin Well FREE, NOBE aloe vera, NOCCO and Vitamin Well+. With sales in 28 countries, the company focuses on developing an assortment of tasty functional drinksfor different consumer groups and occasions.