Sarah Herrmann

Sarah Herrmann is a seasoned marketing professional with extensive experience in direct-to-consumer (DTC) marketing, currently serving as Senior Manager of DTC Marketing at Vitamix since August 2013. In this role, Sarah is responsible for defining digital product strategy for the company’s website, overseeing Salesforce Marketing Cloud initiatives to enhance personalization and customer lifetime value, and leading the SEO program. Sarah's previous roles at Vitamix include Manager of DTC Marketing, Associate Manager of Digital Merchandising, and Digital Merchandising Specialist, where Sarah directed merchandising strategies and cross-functional collaborations. Prior experience includes positions at Dick's Sporting Goods and an internship at Wesley Spectrum Services. Sarah earned a Bachelor of Science in Marketing from the University of Dayton.