Ricardo Martinez Salas

Ricardo Martinez Salas has a diverse and extensive work experience in corporate communications and marketing. Ricardo is currently serving as the Director of Corporate Communications at Vitro since 2023. Previously, they held the role of Global Corporate Communications Manager at Nemak from 2013 to 2022, where they oversaw the strategic development and execution of corporate communication across the organization. Prior to that, Ricardo worked at PepsiCo Americas Foods, where they served as the Finance & Planning Information Manager from 2010 to 2013 and as the Institutional Communications Leader from 2007 to 2010. Ricardo also gained experience as the Marketing Communications Manager at Patrimonio Hipotecaria from 2006 to 2007 and as the Institutional Communications Coordinator at Universidad de Monterrey from 2000 to 2003.

Ricardo Martinez Salas completed their undergraduate education at Universidad de Monterrey from 1996 to 2000, earning a degree in Corporate Communications (LCIC). In 2003, they enrolled in Emerson College for a Master's degree in Management & Organizational Communications, and their end year is not specified. Additionally, Ricardo has obtained certifications in HR Recruiting Communication Strategies to Attract and Retain Top Talent and Public Relations Foundations: Media Training from LinkedIn, with the specific years of completion unspecified. In 2017, they obtained a certification in Reputation Management from the Public Relations Society of America (PRSA).