Minco de Boer

Minco de Boer has a diverse work experience spanning various industries and roles. Minco most recently worked as the Head of International Sales at VivaCity, where they led the international sales and GTM team for the company's A.I.-powered computer vision technology. Prior to that, they served as the Global Head of Deliveroo Media & Ecommerce at Deliveroo, where they created a new global advertising business on the company's e-commerce, q-commerce, and delivery platforms. In this role, they were responsible for the advertising business in EMEA and APAC and led a team of 20 sales professionals. Before joining Deliveroo, Minco worked as the Head of Business Development (ad interim) for the UK & Benelux region at Up Analytics, where they developed the agency GTM strategy and set up sales operations and CRM. Minco also has experience at Google, where they served as the Head of Agency Sales for the Benelux region and led multiple direct- and agency advertising sales and customer success programs. Additionally, Minco has held leadership positions at Somo Global, Sharewire B.V., Randstad, Reed Business Information, and World Directories, where they gained experience in areas such as client services, CEO and COO roles, digital marketing, and publishing.

Minco de Boer's education history includes an Executive MBA from Rotterdam School of Management, Erasmus University. Additionally, they hold a Master of Science degree in Psychology from both Vrije Universiteit Amsterdam (VU Amsterdam) and Sapienza Università di Roma. Minco has acquired expertise in marketing strategy through their completion of Nima Marketing C (strategic marketing and marketing finance) and Nima Marketing B programs at NIMA, Nederlands Instituut voor Marketing. Furthermore, they have studied Private Equity and Competitive Strategy and General Management at Rotterdam School of Management, Erasmus University. Although the start and end years for each education program are not specified, these are the educational qualifications that can be attributed to Minco de Boer based on the provided information. Minco also possesses a Professional Scrum Master (PSM I) certification from Scrum.org.