Steve Muylle is a Professor of B2B Marketing at Vlerick Business School and Ghent University, with a tenure beginning in September 2000 and 2008, respectively. In addition, Steve serves as an Independent Member of the Board of Directors at BD Holdings since March 2011 and has lectured at the Edwin L. Cox School of Business at Southern Methodist University in April and July 2012 and 2004, respectively. Education credentials include a Customized Ph.D. program in Internet Marketing and e-Commerce from Vanderbilt University, alongside studies at Harvard Business School and the Solvay Brussels School of Economics and Management.