Miguel Limon

CRM Strategy Lead at VMLY&R COMMERCE

Miguel Limon has a diverse range of work experience spanning different industries and roles. Miguel currently works as a CRM Strategy Lead at VMLY&R Commerce, where they provide strategic direction and leadership for CRM accounts in luxury sectors such as haircare, makeup, skincare, and retail. Miguel develops CRM strategies to achieve specific sales objectives and is responsible for the performance of the CRM department.

Prior to this, Miguel worked as an Investor at Fat Vegan from 2019 to 2023. Miguel also had a significant role at PwC Mexico, where they served as the Business and Competitive Intelligence Lead. In this role, Miguel contributed to improving the company's visibility in the market and competition by establishing the Business Intelligence & Competitive Intelligence department. Miguel also played a key role in ensuring the success of client relationships through the implementation of analysis projects and generating insights to increase market share.

Miguel's work experience also includes serving as a Project Manager in Marketing Research and Senior Account Manager Team Lead at De La Riva Group. Miguel worked as an Account Manager in Marketing Research at AZ2 Marketing Makers and as a Country Project Manager in Marketing Research at Cobeh In Fieldwork. Additionally, Miguel worked at HP as the Sales Compensation team lead, where they led projects focused on migrating systems for HR data management and improving sales compensation processes.

Lastly, they served as the Sales and Customer Service Leader at Manufactura CCT de Mexico and worked as a Quality Control Inspector and Business Developer at ACEI Consulting.

Overall, Miguel Limon's work experience showcases their expertise in strategic CRM, business intelligence, marketing research, and sales operations across multiple industries.

Miguel Limon pursued their higher education in the field of marketing. Miguel first attended the Universidad de Guadalajara from 2006 to 2010, where they obtained a Bachelor's degree in Marketing. Subsequently, they pursued a Licenciatura in Mercadotecnia at the same university during the same period. In 2020, they enrolled in the Universidad del Valle de México and completed their Master of Business Administration (MBA) degree with a specialization in marketing in 2022. In addition to their academic qualifications, Miguel Limon has also obtained certifications in Human-Centered Design from PwC in January 2021 and Digital Acumen from PwC in April 2020.

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