Vanessa Daly

Vanessa Daly (Dos Santos) is an accomplished marketing strategist and mentor with extensive experience in brand and commerce strategy, particularly in multicultural marketing and data-driven retail experiences. Currently serving as a Mentor in marketing, brand strategy, and diversity, equity, and inclusion at The 30 Minute - University of Planning since December 2020, Vanessa has previously held roles as Strategy Director at VML and The Marketing Arm, where Vanessa developed holistic marketing strategies for various industries, including consumer health and CPG. Career highlights include a role as Associate Director at The Integer Group, where integrated marketing campaigns were developed for diverse sectors and markets, and brand strategic planner at Grey Group managing high-profile B2B and B2C communication strategies. Vanessa's educational background includes master's degrees in psychology and organizational psychology from Alma Mater Studiorum – Università di Bologna and Universidad del Rosario.