Tracy Geist

Tracy Geist currently serves as the Global Head of Media & Entertainment, Games, and Sports Marketing at Amazon Web Services (AWS) since October 2021. In addition to this role, Tracy is a Strategic Advisor at VNN and was previously the Chief Marketing Officer at EditShare, enhancing productivity and collaboration in media enterprises. Tracy founded and managed Thirteen Elephants, a consulting practice focused on digital media technologies, and has held various board and advisory positions, including at Tahiti Innovation Labs and Lasso40. Previous experience includes leadership roles at Cisco, SONIFI Solutions, Digitalsmiths (TiVo), and NAGRA (OpenTV), with a strong focus on partnership strategies, product development, and marketing within the media and technology sectors. Tracy holds a BBA in Information Systems and Quantitative Business Analysis from Baylor University.