The Product Design and User Experience team at Vodacom Group is responsible for enhancing the interaction between customers and the company's mobile communication services. By focusing on user-centered design, the team ensures that all digital touchpoints, including mobile channels and business services, are intuitive, accessible, and provide a seamless experience. Their work involves designing user interfaces, conducting user research, and employing best practices in UX to cater to the diverse needs of over 65.2 million customers across multiple African countries.