Eda Ormanci

Eda Ormanci is a seasoned marketing professional with extensive experience in the telecommunications industry, currently serving as the Marketing Director for Customer Base at Vodafone since May 2012. Ormanci has held multiple leadership positions, including Head of Growth & Revenue Management, where responsibilities included driving revenue through Big Data and AI models while overseeing mobile, fixed line, and convergence sales. Notable achievements include launching the unlimited proposition Infinito, which rapidly gained over 1 million subscribers, and leading initiatives that resulted in a 14% increase in ARPU. Prior to Vodafone, Ormanci worked at Turkcell, Turk Telekom, and Arçelik Global, demonstrating a solid background in product marketing and customer insights. Educational qualifications include an MBA and two degrees in Electrical and Electronics Engineering from Boğaziçi University and the University of Maryland.