Viviana Contreras Pedraza

Viviana Contreras Pedraza is an experienced digital insights professional with a robust background in digital analytics and conversion rate optimization. Currently serving as Team Leader for Digital Insights at Vodafone since July 2021, Viviana has previously held roles at Flat 101, The Cocktail, and Retina, focusing on digital analytics consulting. With foundational experience in banking as a Bank Branch Manager and Account Executive at Banco de Bogotá, Viviana also brings strong analytical skills from earlier positions at Cecabank and Havas Media Group España. Academic credentials include a Bachelor’s Degree in Business Administration from CESA and several specialized degrees in digital business and web analytics.