Eli Salomon

Eli first conceived of a new way forward for batch brewing while reflecting on the limited success of small coffee serving businesses in the US. After realizing that batch brewing could play a critical role in increasing café revenues, reducing costs, and producing a wider variety of higher margin beverages, Eli began researching possibilities. The first person he called to discuss his analysis was his friend of 20 years, Josh Avins. The rest is history.

Eli earned a B.A. and M.A. in Mathematics from Johns Hopkins, a J.D. from Harvard Law, and his MBA from Wharton (U Penn).

Ground Control was launched in Eli's kitchen in June, 2013.