Erica Bertini

Erica Bertini is a seasoned marketing professional with extensive experience in digital marketing and communication. Since March 2011, Erica has held several roles at Volkswagen Group Italia S.p.A., including Responsabile Marketing for CUPRA and SEAT, where responsibilities encompass leading online marketing campaigns, managing website presence, and overseeing social media and digital PR activities. Prior to this, Erica worked at Upgrade Multimediale Srl as a Digital Account, handling various online communication projects, and completed an internship at Lidl's Training Department. Erica's career began at Midi Europe, managing vehicle orders and dealer requests. Erica holds a II level degree in Marketing and Communication from Università degli Studi di Modena e Reggio Emilia and a I level degree in PR and Communication from Università degli Studi di Udine.