VP Demand Generation

Who we are:

Volt is revolutionising how people pay online, globally. Our technology frees consumers from cards by letting them ‘Pay by Bank’. It’s effortless. It’s lightning fast. It’s the future. For businesses everywhere, it’s transformative. 

We’re already trusted by leading brands around the world, but the real-time revolution is only just beginning. Having raised $83.5m, we’re accelerating our mission of delivering real-time payments, everywhere. And that’s where you come in.

We need world-class talent to create a world where consumers pay, and businesses get paid, instantly. With headquarters in London and offices in Amsterdam, Berlin, Kraków and Warsaw – and an all-star team already in place – we’re sure you’ll fit right in.

The role

 Digital is crucial to Volt’s mission. We are a global company, and growing fast. As such, we need a first class demand generation machine that can support our sales team and qualify the marketing team’s revenue generation ability.

As the VP Demand Generation at Volt, you will play a crucial role in supporting our global company's growth by leading an exceptional lead generation machine. Your primary responsibilities will include devising lead generation campaigns across digital and email channels, building laser-focused audiences and optimising lead scoring and nurturing models.

Marketing Technology and Vendor Management:

• Evaluate and implement tools and platforms that enhance efficiency and effectiveness in B2B growth initiatives with the goal of building a state-of-the-art MarTech stack, leveraging cutting-edge marketing technology tools.
• Oversee and manage technology solutions and vendor relationships to support the company's growth strategies.
• Create and implement automated flows to enhance operational efficiency and marketing effectiveness.

Full-Funnel Growth Strategy and Execution:

• Create and execute a full-funnel growth strategy, beginning with organic inbound traffic and progressively incorporating paid media where appropriate.
• Analyze and leverage data to optimize marketing efforts and enhance customer acquisition and conversion rates.
• Monitor the efficiency of marketing initiatives using a data-driven approach, both qualitative and quantitative.
• Create, execute and evaluate activation programmes driving strong business outcomes, and creating a positive impact on lead volume, SQLs, MQLs, pipeline, average deal size, deals won, and other critical KPIs.

Process Development and Account-Based Marketing (ABM):

• Drive the development and improvement of processes related to marketing, sales, and customer engagement to ensure scalability and effectiveness.
• Integrate Account-Based Marketing (ABM) strategies into overall growth processes, collaborating with sales and marketing teams to target high-value accounts.
• Implement ABM best practices to personalize outreach, nurture targeted accounts, and enhance overall account engagement.
• Build and coordinate ABM strategies and lead generation funnels, ensuring targeted marketing efforts align with business objectives and collaborate with the sales team.
• Work closely with the Revenue Operations (Rev Ops) and Commercial functions to streamline processes and ensure alignment with overall business and revenue goals.

Enterprise Sales Experience:

• Demonstrate a proven track record of working in an Enterprise Sales organization, understanding the complexities and dynamics associated with large-scale B2B sales, being able to identify gaps and inefficiencies in the process and fix them.
• Be able to work with Salesforce and create dashboards and reports, analyze patterns, match data etc.

Advanced Analytics Tools Proficiency:

• Serve as an advanced user of analytics tools, including Google Analytics, Google Tag Manager, BI tools, Salesforce, and HubSpot, leveraging data for informed decision-making