Baptiste Durif is an accomplished professional with extensive experience in ad monetization and strategic consulting. Currently serving as the Head of Ad Monetization at Voodoo since December 2022, Baptiste leads monetization strategy and operations for a mobile games portfolio worth over $650M. Baptiste has previously held roles such as Post-merger Integration Manager for BeReal and Strategic Projects Manager for C-level executives at Voodoo. With a strong background in strategy consulting from firms like Boston Consulting Group and Roland Berger, Baptiste has developed and executed transformation strategies across various sectors, including consumer goods, healthcare, and financial services. Baptiste's educational background includes an MBA program at the National University of Singapore and a GMBA from National Taiwan University, complemented by studies at ESSEC Business School.
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