Lalit Balchandani

VP Of Product Management And Customer Journeys at VSCO

Lalit Balchandani has a diverse work experience spanning over two decades. Lalit is currently the VP of Product Management and Data Science at VSCO® since November 2021. Prior to this, Lalit worked at Adobe for a significant portion of their career. From 2005 to 2021, they held multiple roles, including Senior Director/GM, Video Solutions, where they successfully managed the Adobe Primetime business, exceeding revenue and margin targets. Lalit also served as the Director of Strategy, Emerging Products, contributing to the development of Adobe's advertising strategy and closing a significant M&A plan approved by the board. Additionally, Lalit worked as an Entrepreneur in Residence - Video, pitching and developing a contextual video advertising product and co-founding Adobe's online video editor.

Before joining Adobe, Lalit served as a member of the Advisory Board and volunteer at World Bridges from 2000 to 2011. Lalit was responsible for providing guidance and support to the organization.

Lalit also had notable stints at Macromedia, Inc. Lalit held the role of Senior Director, Business Development, where they negotiated licensing and product development deals, authored web video market analysis, and presented the company's technology portfolio to partners. Lalit also served as the Senior Director of Engineering, leading a global team through the product cycle and managing strategic partnerships for revenue-bearing deals.

Prior to their time at Adobe and Macromedia, Lalit co-founded and served as COO of various startups, including Urbanpixel and MJuice. In these roles, they were responsible for IT operations, finance, and technical hiring. Lalit played crucial roles in sales support, investment prospecting, and implementation of server-side features.

Overall, Lalit Balchandani has extensive experience in product management, strategy, business development, and entrepreneurship across various companies and industries.

Lalit Balchandani earned a Bachelor of Science (BS) degree from Carnegie Mellon University. Lalit's field of study was a combination of Electrical and Computer Engineering (ECE) and Biomedical Engineering (BME). The specific start and end years of Lalit's education at Carnegie Mellon University are not provided.

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