Pekka Tormala currently serves as an Industry Advisor at Monthio and holds positions in Sales and Growth as well as Executive Advisor at Aiwo Digital. Tormala is a Board Member at Vuono Group and previously worked as an Executive Advisor at Columbia Road. Tormala's experience also includes serving as the CEO of The Equestrian Federation of Finland and various leadership roles at Sampo Bank and Danske Bank, focusing on marketing and business development. Earlier career highlights include the role of Vice President of Business Development at Radisson Sas Hotels and Resorts HQ, and the Head of Marketing and CEO positions at Sokos Hotels and Royal Hotels Oy. Tormala began a career in buying and merchandising at CitySokos Department Stores and as Export Manager for Europe at Tunturi Fitness Equipment Division. Tormala earned a Master's degree in Economics from the University of Jyväskylä from 1980 to 1984.
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