The Sales Team at WAAY-TV is responsible for generating revenue through the sale of advertising and sponsorships across various platforms including waaytv.com, This TV, ION, and H&I. The team, consisting of roles such as the Digital Sales Manager, Account Executive, National Sales Manager, and General Sales Managers, cultivates relationships with local and national advertisers, develops sales strategies, and aligns advertising opportunities with client objectives to maximize ROI. They play a pivotal role in maintaining WAAY-TV’s position as a leading media outlet in North Alabama.
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