Yuling Li

Content Lead at WE Communications

Yuling Li has a diverse work experience spanning various roles and industries. They started their career as a Business Analyst at Luxasia in 2006. Following that, they worked as a Creative Head at ADtitude Pte Ltd, managing projects and campaigns for local and international brands. In 2009, they joined SPH Magazines Pte Ltd as a Writer & Senior Writer for Shape Singapore magazine, and were later promoted to Editor. They led the editorial and art team, spearheaded the magazine's digital transformation, and won an award for the magazine in 2015. From 2016 to 2018, they were an Adjunct Lecturer at Singapore Polytechnic, teaching journalism and professional communication modules. They then joined Republic Polytechnic as an Associate Lecturer from 2018 to 2021, teaching communication modules while pursuing their master's degree in mass communication. In 2017, they also worked as an Editor at Curatedition. In 2021, Yuling joined Google as a Digital Marketing Associate, where they crafted content and improved campaign performance. In 2022, they took on the role of Senior Content Writer, Digital and Experience Technology at WE Communications, and later became a Content Lead. Additionally, they have also worked as a Freelance Editor and Writer since 2015.

Yuling Li earned a Master's degree in Mass Communication/Media Studies from Nanyang Technological University Singapore from 2016 to 2019. Prior to that, Yuling Li completed a Bachelor of Social Science in Sociology at the National University of Singapore from 2002 to 2006. Yuling Li also obtained additional certifications in digital marketing, including Advanced Google Analytics and Fundamentals of Digital Marketing from Google, and a Certificate in Digital Marketing developed with Google and accredited by CPD from Squared Online in the year 2021.

Links

Previous companies

Singapore Polytechnic logo
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Timeline

  • Content Lead

    July, 2023 - present

  • Senior Content Writer, Digital And Experience Technology

    November, 2022