Karl Millard

WAITOC is the peak representative body for Aboriginal tours and experiences in Western Australia. Our Vision To see the creation of a vibrant authentic Aboriginal tourism industry as an integral component of Australia’s tourism industry. For Western Australia to become the premier destination in Australia for authentic Aboriginal experiences. Our aim is to create a vibrant Aboriginal component of Western Australia’s tourism industry, raising the profile of Aboriginal tourism on a State, National and International level. It is an exciting time for the Aboriginal tourism sector to become a key player in the tourism industry showcasing our unique point of difference to the rest of the world. Our Mission The premier Aboriginal advocacy body educating and informing government and industry on the needs of Aboriginal tourism businesses and their market. Our Core Values WAITOC empowers its members to embrace their cultural identity in order to honor and respect the ancestors and Elders both past and present. With traditions of the oldest living culture restored, the outcomes at a social and economic level become more progressive and offer the opportunity to create pride in its people. Showcasing these traditions fosters current and potential market understanding, sensitivity and awareness. Access and engagement with these traditions is a key consideration for the development of a sustainable Aboriginal tourism industry in Australia. WAITOC is the first organisation of its kind to embrace, promote and support the Aboriginal tourism sector in Western Australia. WAITOC's corporate values encompass both traditional and commercial components but are clearly differentiated as they give priority to the culturalisation of commerce and the commercialisation of culture. WAITOC is a place where people with an interest in Aboriginal tourism can come together to share, learn and benefit from each other. This provides the basis for business development, marketing and networking.