Gerda Lerchner

Gerda Lerchner 葛百灵 is an accomplished marketing professional with extensive experience in the beauty and personal care industry. Currently serving as the Head of Brands, Products & Marketing for Asia-Pacific at Walgreens Boots Alliance since July 2017, Gerda focuses on growing affordable premium brands such as No7 and Soap & Glory in alignment with global strategies. Formerly, Gerda held key roles at Beiersdorf and Henkel, where responsibilities included brand development, marketing activation, and end-to-end product management for leading hair care brands in China and Thailand. Gerda's educational background includes advanced degrees in Business Administration and Communication Science from prestigious institutions in Europe, supported by international experience through exchange programs.