Bessie Hartzler

Bessie Hartzler is a seasoned professional with extensive experience in e-commerce strategy and digital marketing. Currently serving as Senior Director of E-Commerce Strategy & Analytics at Warby Parker since January 2022, Bessie drives the company's e-commerce growth and financial performance through cross-functional collaboration. Prior to Warby Parker, Bessie held several leadership roles at Nike, including Director of North America Nike Direct, where significant revenue growth was achieved in the women's e-commerce segment, and Director of North America Membership, where the NikePlus program was relaunched. Bessie's career also includes experience at Samsung as an MBA intern focusing on global strategy and at Procter & Gamble, where Bessie oversaw digital marketing initiatives and e-commerce strategies for luxury beauty brands. Bessie holds a Bachelor of Arts in English from Duke University and an MBA from Northwestern University's Kellogg School of Management.