Przemysław Tomczyk

Przemysław Tomczyk (PhD) serves as an Assistant Professor at Kozminski University since July 2015, specializing in Customer Relationship Management (CRM), focusing on customer lifetime value (CLV) and customer engagement management (CEM), while also conducting marketing classes and leading postgraduate studies in Marketing Research and Analysis. As a freelance CRM/CKV/CLV strategy consultant, Przemysław Tomczyk assists organizations with customer relationship strategies, including analysis and segmentation. In addition, Przemysław Tomczyk has lectured at the Warsaw School of Economics on customer lifetime value management and has held various sales positions in reputable organizations before pursuing academic and consulting roles. Przemysław Tomczyk holds a PhD in Management from SGH Warsaw School of Economics and has participated in international educational programs, further enhancing expertise in customer portfolio analysis and marketing strategies.