Jenny Millar

Jenny Millar is an experienced business leader and educator with a focus on pricing strategies and organizational agility. As the Founder of Untapped Pricing since January 2018, Jenny empowers companies to maximize profitability through effective pricing. Additionally, Jenny serves as a Teaching Associate at Warwick Business School, guiding students in building digital start-ups. With a diverse background that includes partnering at Sprint Valley and coaching at Wayra’s accelerators, Jenny has demonstrated expertise in behavioral psychology and strategic pricing. Prior roles at eBay involved leading initiatives in pricing optimization and analytics across European markets, while earlier experience includes founding Crisp Consultancy and consulting for major firms like Microsoft and Lloyds. Jenny holds a degree in Mathematics and Astronomy from The University of Sheffield.