Willem Vrolijk

Willem Vrolijk has over 17 years of work experience in a variety of roles and industries. Their most recent position is as Sales Director at Wasteless - Sell More, Waste Less, starting in 2023. Prior to this, they worked at TAPP from 2019 to 2022, where they held the positions of Head of POS & Partnerships and Director of Business Development. At TAPP, they were responsible for revenue operations and successfully negotiated partnerships to grow the number of connections by 700%.

Before TAPP, Vrolijk worked at Nikon as a Sales Manager Netherlands from 2018 to 2019. During their tenure, they created a new commercial strategy and improved brand value and margin by 10%. Willem also held various positions at Diageo from 2010 to 2018, including Channel Manager, Key Account Manager, and Finance Business Partner.

Vrolijk began their career at KPMG Advisory, where they worked as an Associate in Transaction Services from 2006 to 2009. Willem also worked as an Audit Trainee at KPMG Nederland in 2005. Prior to their time at KPMG, Vrolijk interned at Quadriga Capital GmbH, a private equity firm specializing in mid-market investments.

Throughout their career, Vrolijk has demonstrated expertise in sales, business development, negotiation, and strategic planning.

Willem Vrolijk completed their education in a chronological manner as follows:

From 1991 to 1997, they attended Libanon Lyceum in Rotterdam, where they obtained their VWO degree.

Starting from 1997 to 2001, they pursued their undergraduate studies at the University of Groningen.

In 2001, they completed their Bachelor's degree in International Business and Management at Hanzehogeschool Groningen / Hanze University of Applied Sciences Groningen.

In 2003, they briefly studied International Finance at St. Norbert College.

In 2018, they enrolled in the Rotterdam School of Management, Erasmus University to acquire a certificate in Team Leadership through Executive Education.

Furthermore, in December 2019, Willem Vrolijk received a certification in "Artificial Intelligence: Implications for Business Strategy" from MIT Sloan Executive Education.