Cathy Yeweon Lee

Cathy Yeweon Lee is a seasoned professional with diverse experience in content production and trade finance. Currently serving as a Content Business Specialist at LG Electronics since April 2023 and producing original content at Watcha, Inc. since November 2020, Cathy has successfully managed production processes from development to delivery. Prior roles include Trade Finance Specialist at Hanwha Group, specializing in Letters of Credit, and International Acquisition & Sales Manager at 티캐스트(tcast), where Cathy negotiated deals with major media companies while managing a significant budget. Additionally, experience includes a position as an Automotive Researcher at the European Chamber of Commerce in Korea and an internship in strategic planning at t-broad. Cathy holds a Bachelor of Media and Communication from Korea University and has engaged in language and film studies at Fudan University and California State University, Los Angeles.