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Matthias Mayrhofer

Team Lead Sport & Brand Activation at waterdrop

Matthias Mayrhofer's work experience begins with their current role as the Sport Marketing Manager at waterdrop® since January 2023. Prior to this, they served as the Athlete Marketing Manager at the same company from August 2022 to January 2023.

From March 2020 to July 2022, Mayrhofer worked at the European Handball Federation Marketing, where they held the position of Director Partner & Brand. Before that, they were the Head of Partner Assets from September 2019 to March 2020 and a Key-Account-Manager from September 2015 to September 2019.

Mayrhofer's earlier experience includes working as a Marketing & Sales Manager at NÖVOG from December 2013 to September 2015. Matthias was responsible for various marketing activities, budget development and handling, project management, event management, website and social media management, as well as event management and sponsoring.

In 2012, Mayrhofer had an internship as a Praktikant at Kerkhoff Consulting, and in 2011, they worked as a Sales Assistant at Atomic Austria GmbH for a brief period.

Overall, Matthias Mayrhofer has gained extensive experience in sports and marketing, with a focus on brand management, partner relations, and event management throughout their career.

Matthias Mayrhofer completed their education at different institutions. Matthias started in 2002 and completed their Matura in Realgymnasium at Gymnasium Lilienfeld in 2010. From 2010 to 2013, they pursued a Bachelor of Arts (BA) degree in International Business Studies at Fachhochschule Kufstein. In 2012, they went abroad for an exchange year at Yonsei University, where they studied International Business Studies. In 2017, they joined Deutsche Sporthochschule Köln and obtained a Certificated European Handball Manager degree as part of their Sportstudium.

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