Gonca Engin

Gonca Engin is a seasoned digital marketing professional with extensive experience in various roles within the industry. Currently serving as the Digital Marketing Unit Manager at Watsons Turkey since November 2020, Gonca focuses on A&P Management, strategic planning, team and agency management, performance KPI management, and eCRM communication, among other responsibilities. Previously, in a career spanning from December 2014 to November 2020 at metrics34, Gonca excelled as a Digital Marketing Manager and Senior Digital Marketing Specialist, managing client relationships, digital strategies, and advertising campaigns. Early career roles include CRM Specialist at Armut and an internship at SEV Sağlık ve Eğitim Vakfı. Gonca holds a Bachelor's degree in Business Administration from Istanbul University.