Tugce Caglayan

Tugce Caglayan is an accomplished executive in the media and marketing industry, currently serving as Executive Director and Client Lead at Wavemaker since September 2024. Prior to this role, Tugce held the position of EVP and Global Client Lead at Spark Foundry from September 2022 to September 2024. Tugce's career includes significant roles such as EVP of Strategy and SVP of Strategy at Zenith, and VP of Brand Strategy at Horizon Media. Additionally, Tugce served as Managing Director at Local Planet and Associate Director at OMD USA. Tugce Caglayan holds an M.B.A. in General Management, Marketing, and Strategy from NYU Stern School of Business and a B.A. in Journalism & Mass Communication from the University of North Carolina at Chapel Hill.