Emer Mc Carthy

Emer McCarthy is an experienced branding and marketing professional currently leading the brand at Diageo since July 2023 and Wayflyer since March 2022. Previously, Emer held significant roles at Paddy Power Betfair from April 2016 to March 2022 as Head of Brand for both Paddy Power and Betfair, and served as Head of Advertising for Betfair from November 2013 to April 2016, overseeing advertising initiatives across the UK, Ireland, and the USA. Emer's experience also includes work as Global Brand Communications Manager at Telefónica Digital, managing brand communications for multiple global brands, and serving as O2 Brand Communications Manager, handling consumer and B2B campaigns. Career began as a Marketing Executive at Allianz. Emer holds a Bachelor's degree in International Marketing & Languages and a Postgraduate qualification in Advertising and Brand Management from Dublin City University and Fitzwilliam Institute, respectively.