Rik Hoogkamer

Rik Hoogkamer is an experienced professional with expertise in mobile growth, product optimization, and marketing strategy. Rik has worked with various companies in the e-commerce and app development industries.

Starting in 2013, Rik began their career as an intern at Brandfighters in sales and account management. Rik then worked as a freelance app marketing consultant for OrderIn and United Wardrobe in 2018, where they provided guidance on product development, App Store optimization, and user acquisition campaigns.

In 2014, Rik joined bol.com, the leading e-commerce marketplace in the Netherlands and Belgium, where they held multiple roles. As the Head of App Growth from September 2020 to September 2021, they were responsible for the company's overall app growth strategy. Prior to that, from January 2017 to August 2020, Rik served as the App Marketing Lead, overseeing the commercial aspects of the shopping apps and driving growth marketing strategies. Rik also held the position of Mobile Marketer from July 2014 to December 2016, where they collaborated closely with product owners to improve the app while managing user acquisition, campaign performance analysis, and in-app campaigns.

In their freelance work, Rik has also served as a growth consultant for BLOX, voysmile, and MaaS Global Ltd. At BLOX, they focus on growth strategy, while at voysmile and MaaS Global Ltd, they provide growth advisory services.

Overall, Rik Hoogkamer has a diverse background in mobile growth and marketing strategy, with a proven track record of optimizing app performance and driving user acquisition.

Rik Hoogkamer attended ROC Leiden from 2007 to 2010, where they pursued a degree in Entrepreneurship & Retail Management. Rik then enrolled at Hogeschool Leiden from 2010 to 2014, obtaining a Bachelor of Business Administration (BBA) with a focus on Commerce & Marketing. In 2019, Rik attended Reforge for Advanced Growth Strategy, although no specific degree was mentioned.