Marta Prosperi

Marta Prosperi is an accomplished marketing professional with extensive experience in strategy and influencer marketing. Currently serving as the Influencer Marketing & Strategy Director at We Are Social, Marta leads teams focused on crafting compelling brand strategies and managing influencer partnerships for major clients such as Netflix and Adidas. Marta's previous roles include Strategy Director and Strategy Supervisor at We Are Social, as well as Senior Strategic Planner positions at Gruppo TBWA\Italia and TBWA\Media Arts Lab, where notable work included developing communication strategies for brands like Apple and Unilever. Additionally, Marta is actively involved in academia as a professor at Istituto Europeo di Design and 24ORE Business School, and serves on the Program Advisory Committee for Bologna Business School’s Master’s in Digital Marketing and Communication. Education includes advanced degrees in Economics from Luiss Guido Carli University and HEC Lausanne, complemented by a Bootcamp in Account Planning from Miami Ad School-San Francisco.