Alex Stockford

Project Lead Developer at Yard Digital

Alex Stockford has more than 9 years of experience in the field of web development and marketing attribution. Alex started their career as a Junior Web Developer at Anchor Computer Systems Limited in 2011, where they built and maintained websites and applications using the .NET Framework.

In 2012, they worked as a Tagger/Web Developer at SiteTagger, where they used their inhouse tagging system to achieve goals for different clients within specific timeframes. Later that year, they joined Yard Digital as a Tagger/Web Developer, where they used various tag management systems, including GTM and Bright Tag/Signal, to capture user webpage interactions accurately.

In 2013, Alex joined VisScore as a Senior Web Developer, where they were part of a small team responsible for designing and building a complex ecosystem of data collection and processing servers, frontend reporting, and database management. Alex played a significant role in the team's growth and development of infrastructure while meeting client demands for frontend features and bespoke data reporting.

Since 2016, they have been working at CUBED - Marketing Attribution Platform, initially as a Senior Developer and later promoted to the role of Project Lead Developer. Alex has been involved in designing and building the entire Cubed platform from scratch, including the frontend, backend, servers, and databases. The platform handles millions of requests daily and consists of five key systems. Alex'swork has focused on expanding data processing capabilities and broadening the client base.

Overall, Alex Stockford has demonstrated expertise in web development, tag management, and marketing attribution throughout their career.

Alex Stockford completed a Bachelor of Science degree in Psychology from Bangor University, from 2006 to 2009.

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