Angela Ridpath

Angela Ridpath has extensive work experience in the field of analytics and research. Angela currently holds the position of Director of Analytics at Weber Shandwick since October 2022, where they are responsible for overseeing analytics strategies and providing insights to clients. Before joining Weber Shandwick, Angela worked as a Senior Manager of Analytics at the same company since February 2021.

Prior to their role at Weber Shandwick, Angela worked as the Director of Quantitative Research at 7th Sense Research from June 2018 to July 2020. In this role, they developed surveys to understand consumer attitudes and preferences based on online quantitative research. Angela also monitored data collection, ensured data quality, and provided insights and recommendations based on the synthesized data.

From July 2016 to June 2018, Angela served as a Senior Research Manager at GTB (Formerly Team Detroit and Blue Hive), where they led a team responsible for conducting digital consumer studies on Ford websites. Angela developed reporting and presentations that monitored key metrics and consumer pain points, providing recommendations for strategy development and site optimizations. Prior to this role, Angela worked as a Senior Research Analyst, designing custom quantitative research questionnaires among website visitors and providing actionable reports and strategic recommendations.

Angela started their career at Morpace Inc. in 2000, where they held the role of Project Director, leading large-scale retail and home improvement market research tracking studies. Angela also worked as an Analyst at Morpace Inc. from August 2000 to April 2003. Before joining Morpace Inc., Angela worked as a Research Specialist at Aquent, where they led quantitative and qualitative research projects for General Motors. Angela'sresponsibilities included copy tests, ad concept testing, and designing questionnaires, reports, and presentations.

Angela also gained experience as an Assistant Research Executive at Millward Brown, where they prepared reports on overall brand health and assisted in copy testing. Angela'swork experience also includes a period at Kranz Funeral Homes as a General Staff member.

Angela Ridpath completed their Bachelor's degree in Marketing and German at Michigan State University from 1994 to 1999. During their time at Michigan State, they also studied German Studies at the University of Freiburg from 1996 to 1997.

In addition to their formal education, Angela Ridpath obtained a certification in Internet Marketing Fundamentals from Market Motive in January 2015. However, there is no information available about their high school education or any other degrees they may have earned.