Daniel Mercado

Daniel Mercado has extensive work experience in the field of communications and public relations. Daniel is currently working as the Head of Practice - Technology & B2B at Weber Shandwick, where they collaborate with organizations to impact and shape culture. Prior to this role, they served as an Associate Director - Enterprise & Technology at BCW Global, where they supported organizations in communicating how their products and services will change the world. Daniel also held the positions of Senior Account Director and Account Director at BCW Global.

Before joining BCW Global, Daniel worked as an Account Director at Edelman, where they delivered integrated communications programs and focused on professional services, technology, and hospitality sectors. Daniel gained experience in driving PR campaigns as an Associate Account Director at Ogilvy, where they focused on media and social influencer engagement, technical copywriting, and market research.

Daniel also has experience in crafting branded content as a PR Editor at O2 Creative Agency, with a sector focus on healthcare, manufacturing, and technology. Earlier in their career, they worked as an Executive Assistant at Public News Service, advocating journalism in the public interest. Daniel also served as a Summer Marketing Associate at the National Association of Corporate Directors and as a Media Relations Assistant at the City of Boulder.

Overall, Daniel Mercado brings a wealth of experience in communications, PR, and marketing across various sectors and has held leadership positions in renowned organizations.

Daniel Mercado has a Bachelor of Science degree in Journalism and Mass Communication with a field of study in Media Studies from the University of Colorado Boulder. Daniel was also a Fund for American Studies (TFAS) Scholar in Journalism at Georgetown University. Additionally, Daniel attended Universitat Pompeu Fabra, where they pursued European Studies/Civilization.

In terms of certifications, Daniel obtained Commercial Acumen from WPP, Alignment and business partnering with non-communicators from the Middle East Public Relations Association, Social@Ogilvy Red Belt from Ogilvy & Mather, and Emergenetics International Training from Emergenetics International. Daniel also participated in various LinkedIn courses, including Advertising on LinkedIn, Leadership Fundamentals, Leading a Marketing Team, and Online Marketing Fundamentals. Furthermore, Daniel completed the Photoshop CC 2017 Essential Training: The Basics course from LinkedIn.