Eric Petersen

Svp, Social Strategy & Innovation at Weber Shandwick

Eric Petersen has extensive work experience in various roles within the marketing and strategy field. Eric'smost recent position was with Weber Shandwick as the SVP, Social + Emerging Platform Strategy Lead for North America, starting in February 2022. Prior to that, they held roles such as SVP, Platform Strategy; Digital Innovation Lead for the Central Region, and SVP, Platform Strategy. Eric also served as the VP, Platform Strategy at the company. During their time at Weber Shandwick, Eric worked with clients including Kellogg's, PGA of America, Mars Inc., TracFone Wireless Brands, Illumina Inc., Willis Tower - Equity Office, and MilkPEP.

In addition to their experience at Weber Shandwick, Eric also owned Eric Petersen Photography starting in March 2019. Before that, they were a Board Member - Agency Relations at the Chicago Interactive Marketing Association from January 2016 to December 2020.

Eric's earlier experience includes roles at Ogilvy & Mather, where they worked as the Vice President, Social@Ogilvy leading a team of digital and social strategists. At Digital Royalty, they served as the Vice President, Digital Strategy. Eric also worked as the Director of Marketing at Hard Rock Hotel & Casino Las Vegas.

Prior to that, Eric held positions within Caesars Entertainment Corporation, including Director of New Media and Manager, Social Marketing Strategy. Eric also worked as the Internet Marketing Manager - Southern Nevada Region at the company. Earlier in their career, they worked at Pinnacle Entertainment as the Interactive Marketing Manager and Interactive Marketing Specialist.

Overall, Eric Petersen has had a diverse and accomplished career in marketing and strategy, working with notable clients, leading teams, and owning their own photography business.

Eric Petersen has a Bachelor of Arts degree in International Relations from the University of Southern California (USC). Additionally, they have a minor in Business Administration from the USC Marshall School of Business.

Links

Previous companies

Pinnacle Entertainment, Inc. logo
Ogilvy logo

Timeline

  • Svp, Social Strategy & Innovation

    May 1, 2024 - present

  • SVP Social Emerging Platform Strategy Lead North America

    February, 2022

  • SVP Platform Strategy Digital Innovation Lead Central Region

    April, 2021

  • SVP Platform Strategy

    November, 2020

  • VP Platform Strategy

    August, 2017

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