Giovana Baria

Giovana Baria has a diverse work experience in the field of public relations and communications. Giovana started their career as a Communication Coordinator at Anfacer in 2014 and worked there until 2015. Giovana then moved on to Tudo em Pauta where they held the position of Senior Communication Officer from 2015 to 2016, managing projects related to music, technology, and NGOs. After that, they joined A4&Holofote Comunicação as a Press and Public Relations Officer from 2016 to 2019. Giovana then worked as a Communication Coordinator at Ale Gusmao Comunicação from 2019 to 2022. In this role, they were responsible for coordinating communication activities. In 2022, they had a brief stint at IPG DXTRA as a Coordinator before joining Golin as a PR Manager from October 2022 to March 2023. Currently, Giovana is working at Weber Shandwick as an Account Manager, Client Experience, responsible for crisis management, team management, quality coordination, and journalist and influencer relations.

Giovana Baria completed their Bachelor's degree in Journalism at Universidade Anhembi Morumbi in 2010. In addition to their formal education, they have obtained several certifications including Copywriting from ESPM Escola Superior de Propaganda e Marketing, Marketing Digital from Universidade de São Paulo, Como Escrever Contos from Udemy, Complicidades Creativas: Contemporâneas de Frida Kahlo from Museu da Frida Kahlo, Gestão de Mídias Sociais from Rock Content, Design para Não Designers from São Paulo Digital School, Escrita de Ficção from Casa das Rosas, Instagram Marketing from São Paulo Digital School, Gestão de Mídias Sociais from São Paulo Digital School, and Jornalismo Cultural from Universidade de Vilnius - Lituânia.