Ivy Shao

Ivy Shao has extensive work experience in the fields of brand marketing, communication strategy, and planning. Ivy currently holds the position of Head of Innovation at Wanbo Advertising Co., Ltd. since 2022. Prior to this, they worked as the Rockingzoo Brand Director at Shanghai Zhenghe Brand Management Co., Ltd. from 2020 to 2021. In this role, they were responsible for developing brand marketing and communication strategies, delivering quality brand content, and leading brand communication efforts.

Before joining Zhenghe, Ivy Shao served as the Head of Planning and Planning Director at Weber Shandwick from 2015 to 2020. Ivy played a key role in driving business growth, managing and operating function teams, and developing strategic tools and products. Ivy also nurtured the planning and creative culture within the company. During their time at Weber Shandwick, they served clients such as Oppo, Anta, Buick, Cartier, and Uniqlo. Ivy also developed the cultural intelligence product Sense, which analyzed cultural phenomenons and identified social and psychological drivers.

Prior to this, Ivy Shao worked as a Senior Planner at Ogilvy & Mather from 2012 to 2015. In this role, they led planning efforts for key clients including SC Johnson, Chando, KFC, Coke, Unipresident, Dumex, Estee Lauder, Mary Kay, and Nikon. Ivy also served as the regional planner for SC Johnson, overseeing three key brands in 14 APAC markets.

Ivy'searly career included a position as a Brand PR Manager at Procter & Gamble from 2008 to 2010. In this role, they developed PR strategies for hair care brands, managed PR events and media relations, and handled crisis and issues.

Overall, Ivy Shao's work experience showcases their expertise in brand marketing, communication strategy, planning, and PR management.

Ivy Shao pursued their Bachelor Degree of Science in Biological Technology at Zhejiang University from 2004 to 2008. Following this, they furthered their education by obtaining a Master's degree in Innovation Management from Central Saint Martins College of Art & Design between 2010 and 2012.