Jennifer Butler

Jennifer Butler has a diverse work experience in the fields of integrated marketing communications, public relations, and marketing. Jennifer began their career as an Account Executive at 3x1 Public Relations, where they delivered national corporate and consumer campaigns for clients such as Barclays Wealth and Scotland Food & Drink. During their time there, they secured substantial new business and organic growth from existing clients. Jennifer then joined The Coca-Cola Company as part of the marketing team, where they implemented point of sale merchandising strategies for the launch of Coke Zero.

In 2010, Jennifer joined Weber Shandwick as an Account Manager, handling corporate and consumer campaigns for various clients including Aldi and the Scottish Government. Jennifer eventually moved up to the role of Senior Account Manager, managing global media relations for the giant panda arrival at Edinburgh Zoo. At Weber Shandwick, Jennifer's responsibilities expanded to include directorial positions, such as Account Director, Senior Account Director, and Associate Director. Jennifer showcased their expertise in delivering integrated marketing communications across sectors like food & drink, retail, and behavioral change. Jennifer's notable achievements include leading award-winning campaigns and serving as a judge for PRCA Dare / Marketing Society Star awards.

Throughout their career, Jennifer has also been involved in mentoring emerging talent and guest lecturing for Glasgow Caledonian University's BA Multimedia Journalism students.

Jennifer Butler attended the University of St Andrews from 2003 to 2007, where they earned a Bachelor of Arts (Hons) degree in Classical Studies.