Lu Feng

Senior Manager Analytics at Weber Shandwick

Lu Feng has a diverse work experience in the field of analytics and relationship management. They started their career as a Relationship Manager at City Credit Capital in September 2014 and worked there until April 2015. In this role, Lu Feng was responsible for establishing and maintaining relationships with investors, analyzing daily market updates, and designing social media promotion proposals.

In 2015, Lu Feng joined Isentia Singapore as a Social Media Research Analyst. They worked in this role until March 2017, where they conducted research and analysis on social media trends.

After that, Lu Feng joined Weber Shandwick in May 2017 as a Digital Analyst. In this position, they were involved in the design of measurement frameworks and the tracking of communications across websites, apps, and social media.

Lu Feng was promoted to the position of Senior Analyst at Weber Shandwick in June 2019, where they continued to work until April 2021. In this role, Lu Feng collaborated with different teams on client projects and new business pitches across various industries.

Their most recent role at Weber Shandwick is as an Analytics Manager, Insights, which they started in May 2021. In this position, Lu Feng provides valuable consultation services from pre-project research to insightful report write-up.

Overall, Lu Feng's work experience showcases their expertise in analytics, research, relationship management, and consultation services in various sectors such as finance, healthcare, technology, and consumer services.

Lu Feng's education history begins in 2009 when they matriculated at Guangdong University of Finance. They pursued a Bachelor's degree in International Finance and successfully completed their studies in 2013.

Following their undergraduate education, Lu Feng enrolled at The Hong Kong Polytechnic University in 2013 to pursue a Master of Science degree in China Business Studies. They completed their program in 2014 from the Faculty of Business.

In addition to their formal education, Lu Feng has obtained several certifications. They include:

1. SQL for Exploratory Data Analysis Essential Training from LinkedIn, obtained in June 2022.

2. Power BI Essential Training from LinkedIn, obtained in May 2022.

3. Power BI: Dashboards for Beginners from LinkedIn, obtained in May 2022.

4. Presenting Data Effectively to Inform and Inspire from LinkedIn, obtained in April 2022.

5. SQL: Data Reporting and Analysis from LinkedIn, obtained in April 2022.

6. Learning Data Analytics from LinkedIn, obtained in June 2020.

7. Leveraged Foreign Exchange Trading Examination from the Securities and Futures Commission, obtained in September 2014.

8. National Computer Rank Examination Certificate from The Ministry of Education of China, obtained in September 2012.

The provided information does not include details regarding the completion month and year for the Business English Certificate (BEC) Higher from the University of Cambridge ESOL Examination.

Links

Timeline

  • Senior Manager Analytics

    June 1, 2023 - present

  • Analytics Manager Insights

    May, 2021

  • Senior Analyst

    June, 2019

  • Digital Analyst

    May, 2017