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Masaki Gunnarsson

Senior Vice President, Integrated Media Strategy at Weber Shandwick

Masaki Gunnarsson has a diverse range of work experience in the communications and digital marketing field. Masaki began their career at Igniture Limited in 2001, where they served as the General Manager Operations, specializing in web technologies and providing professional solutions for international brands entering the Chinese market. In 2006, they founded Lemonade Media, an innovative digital agency offering internet marketing and production services. As the Managing Director, they oversaw a team of graphic designers and programmers, providing integrated solutions for new and traditional media.

In 2010, Gunnarsson joined SCHWANN as the Managing Director, responsible for business management and branding strategies. Masaki assembled cross-cultural, cross-disciplinary teams to develop original and distinctive designs for branding, online campaigns, and mobile applications.

In 2015, Gunnarsson joined Edelman, the largest communications marketing firm worldwide, as the Director of Digital. Masaki led the digitalization of communication strategies and services and played a crucial role in the growth of the Japan digital practice.

Most recently, Gunnarsson joined Weber Shandwick in 2019 as the Senior Vice President of Integrated Media Strategy. In this role, they lead a team of specialists in solving clients' business problems through integrated communication designed for business impact and effectiveness.

Masaki Gunnarsson began their education in 1992 at Lund University, where they pursued a Master of Arts (M.A.) degree in Political Science and Business Administration. This program lasted until 1998. Additionally, in the same year they started their studies at Lund University, from 1992-1994, they also attended National Taiwan Normal University. However, specific details regarding the degree name and field of study for this period are not provided.

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  • Senior Vice President, Integrated Media Strategy

    April, 2019 - present