Matthew Clay

Matthew Clay has extensive work experience in the field of strategic planning and brand strategy. Matthew began their career as a Marketing Intern at Sign Craft Industries in 2005. From 2006 to 2007, they worked as a Media Relations Intern at BLASTmedia and as a Media Intern at Roman BrandGroup, where they gained experience in media buying and planning.

In 2007, Matthew joined Hirons & Company as a Public Relations & Advertising Assistant, where they worked on various accounts and gained experience in crisis media training, strategic media relations, and primary research.

In 2008, they joined Edelman as a Planner, Senior Executive, and Earned Media Strategist, where they focused on earned media strategies.

From 2012 to 2014, Matthew worked at DigitasLBi_US as a Senior Creative Strategist, developing creative strategies for clients.

In 2014, they joined Ogilvy & Mather as a Senior Planner, where they co-led brand repositioning and go-to-market campaigns for various brands.

In 2016, Matthew joined Target as a Lead, Brand Strategy, where they worked on brand strategy initiatives.

Since then, Matthew has been working at Weber Shandwick. Matthew started as the Vice President of Planning in 2018, leading the Chicago office's Planning department and managing a team of 6. Matthew also worked on strategy assignments for the Kellogg portfolio and played a role in new business wins. Matthew developed and launched Incogmeato by MorningStar Farms, worked on saving school sports with Tony the Tiger, and created a new flavor pipeline for Pringles.

In 2020, Matthew was promoted to Senior Vice President of Strategic Planning at Weber Shandwick, and in 2022, they became the SVP and Head of Strategic Planning, Central Region. In this role, they led the strategic relationship for key portfolio partners and managed the talent and operations strategy for a team of 20+ strategists.

Currently, Matthew is the EVP and Head of Strategic Planning, Central Region at Weber Shandwick. Matthew leads a team of 20+ strategists and focuses on building systems and tools to make every strategy and strategist in WS Central and North America the best-in-class.

Matthew Clay attended Hamilton Southeastern High School from 2001 to 2004. There is no information provided about any degree or field of study during this time. From 2004 to 2007, they attended Ball State University, where they earned a Bachelor of Arts degree in Telecommunications.