Ruth Wyatt

Account Director, CX at Weber Shandwick

Ruth Wyatt (Keefover) is an experienced public relations and digital marketing professional with a diverse background in media relations, content strategy, and social media management. Currently serving as the Account Director of Media Relations at Weber Shandwick, Ruth has previously held the role of Account Director for Platform Strategy at Current Global, delivering digital marketing support for prominent clients such as FedEx and Applebee’s. Ruth's extensive experience includes leading PR campaigns for Dairy Farmers of America, overseeing digital strategies for multiple brands at The Grossbauer Group, and promoting tourism at Indiana Dunes Tourism. With a B.A. in Public Relations from Valparaiso University, Ruth has consistently demonstrated expertise in developing integrated marketing communications, managing teams, and analyzing campaign performance to enhance client engagement and success.

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