Anna Pearce

Anna Pearce is a seasoned professional with extensive experience in customer lifecycle management and communications in diverse business environments. Currently serving as a Senior Consultant in Customer Lifecycle at Webprofits and as Communications & Retention Project Manager at Multimerce, Anna specializes in developing robust CRM programs through email and SMS marketing, loyalty initiatives, and strategic content. Previous roles include Copywriter and Klaviyo Email Marketing at annapearce.com.au, Senior Account Manager & Email & SMS Strategist at Kinga Dow Productions, Inc., and EDM & Brand Voice Lead at Fitcover, showcasing expertise in stakeholder management, content strategy, project coordination, and customer insights. Anna holds a Bachelor of Arts in Fine Art and Visual Culture from Curtin University and certifications in personal training from Fit College.