Matt Schmertz

Matt Schmertz serves as the Vice President of Marketing at Weedmaps since November 2025. Prior to this role, Schmertz was the Global Head of Growth at Lime from August 2022 to November 2025. Earlier experience includes positions as Sr. Director of Growth & Integrated Marketing and Director of Media at Favor Delivery, Director of Marketing at FreeRange Concepts, and Sr. Manager of Digital Marketing at 7-Eleven. Schmertz also worked as the Manager of Mobile Marketing at Victoria's Secret and as an Account Executive at The Marketing Arm. Educational background includes a Bachelor of Journalism degree in Convergence Media with a focus on mobile from the University of Missouri-Columbia, earned between 2007 and 2011.